Ban the Frizz: Brazilian Blowouts and Keratin Treatments for Hair

If you want to tame your frizz but keep the natural curl or wave of your hair, a Brazilian blowout can do just that with less fuss than other treatments. 

While there are several different kinds of keratin treatments for your hair at our hair salon in Milwaukee, each one works a little differently, so it’s vital you find the right one for you to achieve the best possible results.

What is a Brazilian Blowout?

A Brazilian blowout is a temporary treatment for your hair that uses keratin to soften and remove frizz without radically changing your hair’s texture. Reducing frizz and smoothing your hair makes it easier to style but doesn’t have the straightening effect common with other types of keratin treatments.

Brazilian blowouts are considered semi-permanent, and they don’t require you to keep your hair dry for several days. This treatment can also improve your hair’s shine and keep more of your natural volume.

This type of blowout features indigenous ingredients to Brazil, which is where it originated, but the modern formula originates in the USA. 

The original ingredients still featured in this formula include items you may recognize, including annatto seed, camu camu, acai berry, and other natural plant ingredients. Other harmless chemical ingredients are found in Brazilian blowout treatments that make up a relatively small portion of the formula.

How Does a Brazillian Blowout Work?

This blowout type uses a liquid protein treatment that works by bonding to each strand of your hair. Once bonded, a protective layer is in place that reduces frizz without affecting your curls or waves.

Because this type of hair treatment is more gentle than other options, there is minimal to no damage, and it can protect your hair against external damage. The protective layer created helps your hair stay hydrated and resist damage from heat styling, so overall there’s less frizz.

You’ll want to visit our Milwaukee hair salon for the best results as it’s vital this treatment follow specific steps to avoid damaging your hair and scalp. While this treatment is safe for any type of hair, breakage is possible when the hair gets improperly exposed to heat.

What’s the Difference Between a Keratin Treatment and a Brazilian Blowout?

There are several different types of keratin treatments and other products that contain keratin. Keratin features in products such as:

  • Shampoo
  • Conditioners
  • Serums
  • Hair masks
  • Supplements
  • Salon treatments

Keratin will work differently depending on how you apply it to your hair or incorporate it into your beauty routine. Fortifying your hair internally and externally will provide the best results, which gets achieved with different treatments.

Both Brazilian style blowouts and keratin treatments are semi-permanent, meaning that they wash out over time and require proper care to maintain the smoothing and defrizzing effect. However, you’ll want to be aware of some key similarities and differences before you visit our hair salon in Milwaukee.

About Keratin Complex Treatments

A Keratin complex treatment is another type of hair treatment available that provides deep conditioning and smoothing, much like the Brazilian style blowout, but with fewer harsh chemicals and fewer silicones that can weigh down your hair.

This type of keratin treatment lasts about 3-5 months and won’t clog your scalp like other products. Building up the keratin on your hair can only improve your tresses’ overall look and feel and won’t harm your hair or scalp over time.

Unlike a Brazilian style blowout, keratin treatments use a small molecule of keratin, which allows it to penetrate each strand of your hair more completely to replenish lost keratin and repair damage. These smaller molecules work from the inside out of your individual hair strands to make them stronger and styling more manageable.

Some people worry about “overdoing it” with keratin treatments, but this is not something to stress over. With a keratin treatment, the timing and amount of products applied don’t matter because your tresses will absorb what is needed, and the rest gets washed away.

About Brazilian Blowouts

A Brazilian style blowout uses a protein-based approach to achieve similar results to a keratin treatment but contains its own combination of chemical ingredients that may differ from one brand to another.

Unlike a keratin treatment, you can expect to get roughly 10-12 weeks out of this type of blowout as long as you care for your hair correctly. Proper care involves minimal washing using a sulfate-free shampoo and conditioning roughly twice each month with a high-quality hair masque that provides deep conditioning.

You’ll be able to style your hair as usual, but you’ll want to use products that aim to smooth and reduce frizz to keep your hair shiny and prevent it from getting tangled. You’ll also want to avoid swimming in chlorinated water as this can cause your blowout to wear off faster, and switch to a silk pillowcase to prevent frizz while you sleep.

Brazilian style blowouts are protein-based, which means your hair strands’ structure is temporarily changed, so they appear shiny and smoother than before. Like keratin treatments, this blowout treatment is suitable for all hair types and can even help to correct damage caused by hair dyes and other chemical treatments.

Many people find that a Brazilian style blowout helps their styling routine by making hair more manageable. This treatment may also cut down on the amount of time it takes to blow-dry your hair, as many women prefer to air-dry their hair. If you air-dry your hair, you can still expect it to look smooth and shiny, which will naturally highlight your hair’s texture.


Choosing between different hair treatments can seem overwhelming, but understanding a few key differences can significantly narrow down your options. Read on to see answers to commonly asked questions about hair treatments and your hair.

What’s the difference between a Brazilian blowout and a Dominican blowout?

A Brazilian style blowout maintains the natural curl or wave of your hair but softens the texture slightly to remove frizz and make it easier to manage. A Dominican blowout removes this texture and straightens your hair more significantly, even if you have tight curls.

A Brazilian style blowout typically lasts 10-12 weeks and takes about 1.5 hours in a salon, and a Dominican blowout lasts roughly six weeks and takes approximately 3 hours to complete.

Can I get my hair wet after a Brazilian blowout?

With a Brazilian style blowout, you can return to your normal activities and style your hair as you wish within a day, and this includes getting your hair wet and applying various styling products. 

With a keratin treatment, you may have to wait as long as three or four days before you can even put it in a ponytail, style it, or wash it.

Before getting a blowout or keratin treatment, it’s essential to discuss the options with your stylist as each treatment yields different results and requires other immediate care and maintenance over time.

Does a Brazilian blowout change the texture of my hair?

A Brazilian blowout does not change your hair’s texture and will leave your natural curls or waves as is while reducing the amount of frizz present. It’s not a lighter treatment than other keratin hair treatments, but it offers a significant conditioning effect.

Final Thoughts

Whether you choose a Brazilian style blowout, keratin treatment, or other hair treatment, it’s vital that you discuss your options with your stylist to ensure you get the desired results. Each treatment requires different immediate care and impacts the hair texture you get, in addition to the treatments taking varying amounts of time.

Both blowouts and keratin treatments can tame frizz, smooth hair, and repair damage, but they work very differently and involve different processes to complete the treatment.